Abby dissects the motives behind the popular writing mantra: Write To Market, and speaks in defense of creativity and originality.

  • 00:00 Does “write to market” mean writing to trend?
  • 00:42 Why popular tropes and trends matter for visibility and discoverability as an author.
  • 01:33 Why Abby values originality and groundbreaking fiction.
  • 03:06 Why it’s hard to sell cross-genre, off-meta, conceptually original fiction.
  • 03:49 Why popularity algorithms have a chilling effect on creativity.
  • 05:12 Why you should risk being unapologetically creative even though the tide is against you.