Our entire global economy is bent around people’s passion for becoming creators. Strip away the financial and tech bro jargon, and this is the truth laid bare, as Abby sees it.

 

00:00 The global economy is driven by creative content (producers and consumers).

02:30 Not just professionals, also hobbyists.

03:02 Creatives are motivated to become influencers.

03:58 Creatives buy expensive computers and graphics cards and software and digital ads.

04:23 Students, midlife crisis adults, retirees… people underestimate the vast numbers of dabblers.

06:02 And then there’s the self-help gurus and scammers incentivizing creatives. 06:31 Examples of how amateur creatives prop up the megacap companies.

07:32 Everybody wants to be a creator. Is this sustainable?