Here are some hard truths about earning income, and passive income, as a creative in today’s Western countries. I am generalizing for all the arts, but especially the niches where I come from.
Here are some hard truths about earning income, and passive income, as a creative in today’s Western countries. I am generalizing for all the arts, but especially the niches where I come from.
Here’s my inside look at the male reading crisis, which I believe is very much engendered by the book industry. Reading should be for everyone.
00:00 Why the male reading crisis shouldn’t be dismissed.
01:19 What do men prefer in a good story? Here it is.
02:44 The big best-sellers of the last twenty years cater to teen and female audiences.
04:13 Why the book industry leans female: a feedback loop of risk avoidance driven by analytics. Also…
05:34 The tastemakers of the book industry are mostly underpaid, stressed out young women.
07:12 And big publishing avoids epic series, aka big and heroic tales.
07:59 Where do men go for stories? Videogames, manga, and underground niches such as web serials.
09:27 Some hope for male-oriented fiction going mainstream.
10:48 Men who read are sexy.
It’s not learning a skill when you just press a button, but the economic and social pressure to use it (and to rapidly iterate low effort content) is intense. Here’s my hot take on writers and other creatives using generative A.I. to package and promote their otherwise high effort human endeavors.
Here’s why extreme culture clashes make for such compelling storytelling, with epic heroes, crazy villains, and powerful action-based plots. The best sci-fi and fantasy books include conquest or extreme first contact situations. So does historical nonfiction, particularly the Age of Exploration and the Spanish Conquistadors.
Abby pays a lot of attention to the sci-fi & fantasy publishing industry, over 20+ years of taking writing seriously. Here’s her take on the latest controversy among indie authors who write progression fantasy, litRPG, isekai, superhero, wuxia, and web serials.
Our entire global economy is bent around people’s passion for becoming creators. Strip away the financial and tech bro jargon, and this is the truth laid bare, as Abby sees it.
00:00 The global economy is driven by creative content (producers and consumers).
02:30 Not just professionals, also hobbyists.
03:02 Creatives are motivated to become influencers.
03:58 Creatives buy expensive computers and graphics cards and software and digital ads.
04:23 Students, midlife crisis adults, retirees… people underestimate the vast numbers of dabblers.
06:02 And then there’s the self-help gurus and scammers incentivizing creatives. 06:31 Examples of how amateur creatives prop up the megacap companies.
07:32 Everybody wants to be a creator. Is this sustainable?
Abby dissects the motives behind the popular writing mantra: Write To Market, and speaks in defense of creativity and originality.
Book fans hate the show with good reason. The Wheel of Time TV show could have been SO MUCH BETTER.
There’s a myth going around the online spaces where creatives hang out. That myth is that consumers are all incredibly voracious beasts who just want moar and moar and moar, and that no matter how many thousands of books/films/games are published each day, the consumers can never be satiated. Every reader must be reading 100,000,000,000 words per day. It is therefore every professional creator’s duty to deliver as much content as possible. Anything less and you (as a creator) will be ignored, left behind, and relegated to obscurity forever.
I first began to hear this myth circa 2010. When I pressed one of its propagators for an explanation–“But why? How do you know this is true?”–she responded with insults. If I dared to question her sage advice to rapid release, then I had zero chance to become a bestseller or anyone of note. She didn’t know why. She just knew it was so.
She is mostly right, it turns out.
Most income earning creatives (authors, etc.) stay in the black by hewing to the principle of rapid release. As of 2024, the common professional advice to indie authors who want to earn a full-time living is to produce more than 400,000 words per year. That’s equivalent to four or five novels. Any less than that, and you won’t be able to capitalize frequently enough on Amazon’s new release category. Your brand name will get buried in the nonstop deluge from fellow authors who are also releasing new books. You will not be noticed. (And sure, you can attempt to land a trad pub Big Four sweetheart contract, but everyone knows that’s pie-in-the-sky. Gaining Big Four marketing clout is like winning the Olympics or the lottery.)
The principle of rapid release doesn’t just apply to major retailers like Amazon. It pervades all spaces for creative works, including free fiction hubs like Wattpad and Royal Road. It is not solely a problem created by megacorporations. Indie game developers and indie film makers and indie comics creators and indie musicians are dealing with the same thing, even in their underground free incubators.
And now we have LLMs, aka “generative A.I.” empowering creatives enabling uncreatives to produce even moar content faster. Rapid release is skyrocketing. Rapid release rules all. Rapid release is everywhere, and how dare you question it. Conform or die.
I’m not questioning the fact that rapid release works. Everyone knows that it is, by far, the most effective way for indie creators to gain viable income streams. It clearly is. There is no denying the ever-increasing mountains of proof.
I’m questioning the reasons driving it.
There have always been bookworms who love pulp fiction (I’m one of them), but I don’t believe that’s the key driver in demand here. I think the demand is being artificially inflated by visibility algorithms that favor fresh releases and frequent releases. Consumers would have to dig very deep in order to surface content that’s older than an hour on Amazon, or older than 17 minutes on Royal Road. Consumers are constantly presented with the latest new release. With thousands per day, they can scroll endlessly, so most only see the top ten titles above the fold. Therefore, every author is scrambling to game the visibility algorithm so their work appears on top of the ongoing heap as frequently as possible.
And I question the benefits of rapid release, both to society and to the individual creator.
There is always going to be someone who writes faster and produces more. Is this really the best vector to compete on? Does high volume production make for a healthy lifestyle? Is this how you want to live, long-term? Maybe it is, and that’s fine. But I don’t like the fact that all of the incentives in the publishing industries are aligned towards super high volume rapid content production.
Speaking from the other side, as an avid consumer of fiction … I prefer the epic stories that were decades in the making. There are some pulp fiction rapid release authors I admire and like. But I would hate for that to be all there is. By de-incentivizing in-depth world-building and slow crafting, I think we do a disservice to the future of art in general.
I guess there will always be slow, careful crafters in the writing world and in all other creative industries. Some crazy idiots like me will ignore (or try to ignore) the pressure to write rapidly and to up their word count targets. They’ll plod along and hope someone, anyone, notices their staggering work of creative genius that never shows up in the latest release list on any website.
We’re heading into a dark time in the arts. I don’t want to be a doomer. But.
I’ll keep writing at my own pace. I’ll seek out others who do the same. But I suspect we will all remain underground and we will rarely, if ever, get noticed by mainstream consumers. This is the world we live in.
I’m working on a new series about a country bumpkin who reverses the enshittification of magic.
So I just read and reviewed Bullshit Jobs, a nonfiction book that touches on a phenomenon that a lot of Westerners can observe. Big business seems to have a reverse Midas effect, where it turns good things to crap instead of to gold. Cory Doctorow wrote about this and the term entered pop culture. On a related note, an awful lot of people are employed doing meaningless tasks, ticking boxes and generally doing nothing more than covering the collective asses of their bosses. The number of middle managers in America has skyrocketed in recent years.
It’s great that so many people are recognizing this as a societal problem. It’s validating to know I’m not crazy. But I don’t think there is common agreement on the root cause of the problem.Â
From my point of view as a lifelong artist and writer… everyone is an artist and writer these days. Everyone believes they have something worth saying to the world. And for the first time in human history, everyone has the means to do so. In an attention economy, the people who are able to buy or beg the most attention from the masses are the winners. These are the people who influence everyone else. It’s all about popularism.Â
A CEO of a big conglomerate wants to claim they are a force for good in the world. Their junior executives feel pressure to help make that boss look good, and their underlings feel that same pressure to make their bosses look good. So we have an economy of ego-soothing. Let’s say the CEO had a power dinner with another CEO and they shake hands on a deal. It doesn’t matter if they made a good deal or a bad deal. It’s not about whether using Salesforce will be beneficial. It’s about pretending that it’s a win-win so the boss looks like they made a smart choice. That is where all the true emphasis is. The junior executives will scramble to maintain that illusion. If the fallout entails enshittification, it’s all about kicking blame to the bottom so none of the executives or middle managers take the hit. Problems don’t get resolved. They get duct-taped at best. There’s a lot of churn at the bottom.Â
The book Bullshit Jobs advocates reducing the average work week to 15 hours or less, since so many jobs/careers are extraneous. I think that would result in short-term happiness for a lot of people, and it might have longer term effects that are positive. The idea has merit on its own. However, I am not convinced it would solve the entrenched problems of an attention economy. Everyone wants to be heard. Social climbers will continue to exploit the attention of the masses—and if most people suddenly had a lot more free time, that would give celebrities a lot more leverage. Taylor Swift’s fans might organize to make a fan film, and that’s harmless fun. Or a dangerous cult leader might entice millions of bored young people. In other words, I don’t think that giving everyone more leisure time solves the pernicious problems engendered by societal wealth.Â
In a lot of ways, the problem of excess jobs/wealth is like the problem of excess calories available. Overall, people are living longer and are not likely to die from starvation, but yeah, obesity has skyrocketed. Likewise, people now have easy access to a lot of leisure time. Overall, people are more creatively expressive and not likely to die as overworked slaves doing hard menial labor. But yeah, busywork nonsense jobs have skyrocketed. Â
The universal basic income scenario, I think, does not address the root problems of massive societal wealth and an attention economy. If people are truly unhappy drawing a high salary while actually doing nothing useful, then I’m not sure how drawing a low welfare income while actually doing nothing useful will cure that. It sounds worse. It sounds like a potential recipe for resentment and despair—especially from people who actually do useful things. Â
I hope society stops incentivizing salaried drudge work by forcing that to be the only possible way for average citizens to get healthcare and family care. We need more people building their own dreams, or researching a cure for cancer, instead of feeling trapped in a paradigm where they need to sell the best years of their lives in order to afford children and care for elderly parents and get basic necessities met. Why do self-employed creatives or innovators have to jump through a zillion legal and financial hoops for mere access to the basic societal services that a salaried box ticking middle manager automatically gets?Â
Home loans and mortages. Credit scores. Insurance plans that function as automatic gatekeepers. I’m not saying these things should necessarily be gotten rid of or redistributed, but *access* to them should be equalized. There’s no reason to gatekeep it on the basis of whether you’re white-collar, blue-collar, or self-employed. There’s no reason to turn managers (and people who pretend to work) into an unintentionally privileged class. That’s incentivizing the wrong things in society and civilization. That’s the problem I would want addressed.Â
Feel free to have at me in the comments or wherever! You know where to find me on social media and email.